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Alexander's Highland Market launch campaign

The Challenge: to brand a new family-owned, upscale supermarket in a way that promoted its local roots, locally sourced produce and seafood, and extensive variety and selection.

Solution: a pre-launch teaser campaign using outdoor, print and radio with the tagline: A fresh idea.  


RAISING CANE'S - NEW ORLEANS SAINTS

RAISING CANE'S - NEW ORLEANS SAINTS

KLEINPETER DAIRY

KLEINPETER DAIRY

COASTAL COMMERCE BANK

COASTAL COMMERCE BANK

BATON ROUGE GENERAL

BATON ROUGE GENERAL

ARGOSY CASINO

ARGOSY CASINO

THE PORT OF GREATER BATON ROUGE

THE PORT OF GREATER BATON ROUGE

WALK-ON'S BISTREAUX & BAR

WALK-ON'S BISTREAUX & BAR

RAISING CANE'S 

RAISING CANE'S 

CAMELLIA BRAND BEANS

CAMELLIA BRAND BEANS

LOUISIANA SWEET POTATO COMMISSION

LOUISIANA SWEET POTATO COMMISSION