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argosy casino

Argosy was the number two player in the Baton Rouge market, with less square footage, fewer tables and slot machines, and a marketing budget of approximately half of the competitor’s, which was located just a few hundred yards away.

In the 11 years we represented Argosy Casino, the market share difference between them was consistently whittled away each quarter, percentage point by percentage point. And our client/agency relationship lasted  through four changes in general managers and three changes in marketing directors.

Deliverables for this client included POP, outdoor, TV, radio, print ads, direct mail and public relations.


 RAISING CANE'S - NEW ORLEANS SAINTS

RAISING CANE'S - NEW ORLEANS SAINTS

 KLEINPETER DAIRY

KLEINPETER DAIRY

 COASTAL COMMERCE BANK

COASTAL COMMERCE BANK

 BATON ROUGE GENERAL

BATON ROUGE GENERAL

 ARGOSY CASINO

ARGOSY CASINO

 THE PORT OF GREATER BATON ROUGE

THE PORT OF GREATER BATON ROUGE

 WALK-ON'S BISTREAUX & BAR

WALK-ON'S BISTREAUX & BAR

 RAISING CANE'S 

RAISING CANE'S 

 CAMELLIA BRAND BEANS

CAMELLIA BRAND BEANS

  LOUISIANA SWEET POTATO COMMISSION

LOUISIANA SWEET POTATO COMMISSION