Baton Rouge General Hospital
Much of the work DAA produces for Baton Rouge General centers around patient testimonials. Their stories of survival in the face of life-threatening challenges are always so amazing, it has been a privilege to get to know them. Our agency has extensive experience with healthcare clients, and the opportunity to work one-on-one with actual patients to draw out their sincere and emotional expressions of appreciation for the care they received is always very, very rewarding.
Components in the campaign included TV, radio, outdoor, print ads, and online ads.