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Camellia Brand Beans and rice microwave bowls

When it comes to red beans and rice, Camellia has been a household name in Louisiana and the South since the New Orleans based company was founded in 1923. These microwaveable bowls of red beans and rice and white beans and rice represented Camellia’s entry into this fast-growing segment of convenient, ready meals.

Components of the campaign created by DAA included package design, TV, outdoor, radio, point-of-purchase materials, and print ads.

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