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Our Lady of the Lake College

This campaign began as a branding challenge: how to establish a student-appropriate look and feel for recruiting materials used by the four-year college of Our Lady of the Lake Regional Medical Center while maintaining the brand equity of the parent institution.

 We included market research and creative testing that involved the current student advisory board in order to select the branding theme and graphic look that drew the most enthusiastic responses from the target market.

Over a period of three years, the campaign grew to include TV, radio, outdoor, print ads, print materials, and online ads.

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 RAISING CANE'S - NEW ORLEANS SAINTS

RAISING CANE'S - NEW ORLEANS SAINTS

 KLEINPETER DAIRY

KLEINPETER DAIRY

 COASTAL COMMERCE BANK

COASTAL COMMERCE BANK

 BATON ROUGE GENERAL

BATON ROUGE GENERAL

 OUR LADY OF THE LADY COLLEGE

OUR LADY OF THE LADY COLLEGE

 THE PORT OF GREATER BATON ROUGE

THE PORT OF GREATER BATON ROUGE

 WALK-ON'S BISTREAUX & BAR

WALK-ON'S BISTREAUX & BAR

 RAISING CANE'S 

RAISING CANE'S 

 CAMELLIA BRAND BEANS

CAMELLIA BRAND BEANS

  LOUISIANA SWEET POTATO COMMISSION

LOUISIANA SWEET POTATO COMMISSION