Our Lady of the Lake College
This campaign began as a branding challenge: how to establish a student-appropriate look and feel for recruiting materials used by the four-year college of Our Lady of the Lake Regional Medical Center while maintaining the brand equity of the parent institution.
We included market research and creative testing that involved the current student advisory board in order to select the branding theme and graphic look that drew the most enthusiastic responses from the target market.
Over a period of three years, the campaign grew to include TV, radio, outdoor, print ads, print materials, and online ads.
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