Raising Cane’s Chicken Fingers has been a DAA client for over 10 years, and in that time the number of Cane’s restaurants has grown from 25 to over 200. It’s been a wild, fun and fantastically rewarding ride for our agency as part of a creative, media and strategic planning team that encompasses offices in Baton Rouge and Dallas as well as general managers and regional managers throughout the US.

Cane’s is the Official Chicken of the New Orleans Saints NFL team and DAA concepted and created this campaign for the 2013 season. Components included TV, radio, outdoor, point-of-purchase materials, digital reader boards, and online ads. Plus a bus wrap.

If you haven’t tried Cane’s sauce, it’s worth the drive. However long it takes.


TV and radio


Additional campaign deliverables