Diane Allen & Associates is a full-service advertising agency with expertise in all marketing disciplines. Our track record over the past three decades includes successful advertising campaigns in every medium, from broadcast to print to out-of-home and digital. Our depth of experience gives us the ability to readily understand your specific challenges and quickly focus on effective solutions.
Eye-catching creative that is not based on a sound strategy is like building a sports car with no horsepower. It’s not really going to get you where you want to go. At DAA, we think strategically. As a result, our creative has plenty of horsepower. And you can say the same about our media plans and PR projects. Zoom! Zoom!
DAA offers a full range of media research, planning and buying. Negotiating, implementation and follow-up auditing are all included in the media services provided to our clients by our media team. The media team also works closely in collaboration with creative and account management to successfully communicate our clients’ brands across all mediums.
Over the years, we have utilized public relations to successfully leverage DAA clients into the media in many positive ways. Alternately, a well-managed PR strategy can limit negative media fallout when challenges occur. Special events, new product/services promotions, and company startups are typically ideal for public relations projects. The creativity and strategic thinking we apply to advertising campaigns at DAA are also utilized in our approach to public relations.